Saga announces Bupa as new health insurance partner

The UK’s leading provider for insurance products and services for the over 50s, Saga has announced a new partnership with health insurance provider Bupa.

From 1 December, Bupa will support Saga’s four HealthPlans – Support, Secure, Saver Plus and Super – ranging from a plan that provides simple cover for treatment in hospital through to competitive comprehensive cover.

Saga has identified Bupa as the right health and wellbeing partner to support the expansion of its product range and offer new and existing customers more of the service they expect from the provider.

Bupa’s market-leading digital capabilities will also create new opportunities for innovation within Saga’s health and wellbeing products.

Steve McGuinness, Commercial Director of Saga Services Limited, said: “We are delighted to be partnering with Bupa, a market leader and trusted brand in healthcare. This partnership will strengthen our Private Medical Insurance products, while also paving the way for continued innovation in the health and wellbeing services we offer to the millions of over 50s in the UK.

“We remain committed to providing high levels of quality, service and choice, offering a range of policies that can be tailored to suit our customers’ needs and budget. More details will be available for new and existing customers in the lead up to the December launch.”

Alex Perry, CEO, Bupa UK Insurance, added: “We’re delighted that Saga has chosen Bupa to care for its customers’ health. Across Bupa there is already a huge amount we do to support the health and wellbeing of people aged 50 and over, and we’re looking forward to working with Saga to keep driving this forward. By 2035, half of all UK adults will be over 50, making the health and wellbeing of this age group more important than ever.”