Paris remains top city destination for 2023

Research company Euromonitor International has revealed the world’s most attractive cities in its annual Top 100 City Destinations Index 2023.

The index compares 55 metrics across six key pillars for 100 city destinations, to create an overall city attractiveness score. The six key pillars are economic and business performance; tourism performance; tourism infrastructure; tourism policy and attractiveness; health and safety; and sustainability.

Paris has retained the title of the world's leading city destination, followed by Dubai in second place and Madrid in third. Tokyo came in fourth, while Amsterdam rounded up the top five.

Tokyo has entered the top 10 for the first time thanks to improved developments in tourism infrastructure. In addition to the easing of Covid-19-related regulations, the continued weakening of the Yen since 2022 has attracted tourists to the city, boosting hotel occupancy, and enabling tourists to enjoy consumer experiences at very low prices.

European destinations command the Index with 12 cities in the top 20 and 63 in the top 100. This is driven by fast-paced urbanisation and widespread technology adoption.

The top 20 cities in Euromonitor’s Top 100 City Destinations Index 2023 are:

• Paris, France
• Dubai, UAE
• Madrid, Spain
• Tokyo, Japan
• Amsterdam, the Netherlands
• Berlin, Germany
• Rome, Italy
• New York, USA
• Barcelona, Spain
• London, UK
• Singapore, Singapore
• Munich, Germany
• Milan, Italy
• Seoul, South Korea
• Dublin, Ireland
• Osaka, Japan
• Hong Kong, Hong Kong SAR
• Vienna, Austria
• Los Angeles, USA
• Lisbon, Portugal.

Nadejda Popova, Senior Manager (Loyalty) at Euromonitor International, said: “Paris has retained the title of the world's leading city following exceptional performance across the Tourism Policy and Attractiveness, Tourism Infrastructure and Tourism Performance pillars.”