European Commission reveals the 2024 European Capital and Green Pioneer of Smart Tourism

Dublin (Ireland) and Grosseto (Italy) have been selected as the winners of the European Union’s (EU) 2024 European Capital and Green Pioneer of Smart Tourism competition respectively, following a European Jury meeting in Brussels on 27-28 November 2023.

The 2024 European Capital of Smart Tourism will become a role model for digital, accessible, sustainable and creative tourism in Europe and beyond, showcasing innovative tourism measures.

The cities will be given a prominent role in shaping the future of sustainable tourism in the European tourism industry and actively participate in making a large impact on an international stage.

In total, 40 destinations from across 21 countries competed for the titles. Ten destinations were shortlisted and invited to present to the European Jury.

Dublin impressed them with its achievements across all four categories of the competition and with the outstanding programmes of activities they intend to run during 2024.

Grosseto stood out as a pioneer in sustainable tourism, showcasing its capacity to act as a role model for other destinations.

Both winners will receive a purpose-built sculpture to be displayed throughout their year as European Capital and Green Pioneer of Smart Tourism.

They will receive promotional support and become a part of the growing network of smart and sustainable tourism destinations in Europe. The network is facilitating knowledge sharing and the exchange of best practices, via a series of workshops and publication of a best practices guide.