Root partners with Connect by Admiral

Digital insurance platform Root has announced a strategic agreement with Connect by Admiral, an insurtech subsidiary of Admiral Group
“We’re delighted to partner with Admiral Pioneer to provide the API connectivity architecture behind their innovative Connect platform,” said Louw Hopley, Co-Founder of Root. “The early signs are very positive, and we’ve received good feedback so far.”
Hopley added: “Connect really shows the power of application program interfaces (API) in enabling innovative partner distribution and means companies can not only offer their products and services, but also insurance cover for them, meaning a turn-key service to customers.”
Russell Fisher, CEO of Connect, said: “It’s only natural that when we buy something we care about, we want to make sure it’s protected. The best and most convenient time to do this is when making the purchase. Embedded insurance makes this possible, offering customers the insurance they need, for the things that they love, at the point of sale.”
Admiral Travel Insurance announced a partnership with ‘travel inspiration’ app LuckyTrip in July of last year.