Bupa extends partnership with JAAQ after six-month trial

Bupa Global & UK has expanded its partnership with mental health platform JAAQ (Just Ask A Question), after a successful six-month trial.

The collaboration aims to increase access to personalised, expert-led health advice online – helping people to access clinical advice early.

Bupa experts Dr Arun Thiyagarajan and Dr Samantha Wild already feature on the site, with additional Bupa clinicians set to provide comprehensive health information on a range of conditions designed to break down stigmas and taboos surrounding mental health, women’s health and gut health, amongst other issues.

The extension of the partnership will bring additional resources to Bupa customers. In the first phase, Bupa and JAAQ will produce a series of question and answer-style videos about accessing health insurance, laying out information about Bupa’s products, services and policies in a jargon-free way. Drawing on insight and feedback from customers, the videos are designed to make it easier to access Bupa products.

A new employee engagement programme for Bupa’s business customers will also be added. The programme comes as the latest research from Bupa’s Wellbeing Index shows that half of employees would prefer to self-diagnose rather than see a doctor, even though 22 per cent rate their mental health as ‘poor’ and 19 per cent say the same about their physical health.

Alex Perry, CEO, Bupa UK Insurance, said: “We’re working with JAAQ to give a new and better way for consumers, our customers and our business partners to access all kinds of health and wellbeing information. We want to ensure that everyone can access the help they need when and where they need it, as well as make the most of their cover with us.

“We also know that employers are looking for new ways to support their people and build a positive, resilient culture at work. Through our partnership with JAAQ, we can play an important role in this and continue to deliver on our commitment to be better for business.”