Providing essential medical assistance in Asia
Md Shahabuddin, Chief Marketing Officer at Asian Travel and Medical Services, talks to ITIJ about the importance of location, and why partnerships are so vital
You are the CMO of Asian Travel and Medical Services (ATMS). Can you tell us what your role involves?
As the head of marketing and business development at ATMS, my role is vital in establishing our brand as the premier provider of medical and travel services in Asia. I am responsible for creating strategies that will propel our company to the forefront of the industry, ensuring that we are not only competitive, but also innovative and customer-centric.
The business has been established for over 15 years. What are the biggest changes you’ve seen in the industry in that time?
In the past, our industry had few competitors and operated in a stable market. But now, new companies have entered, disrupting established businesses. This increased competition has forced businesses to be more agile and innovative, constantly striving to differentiate themselves. Surviving in this competitive environment requires adapting to changing market conditions and meeting consumer demands.
Another significant change has been the rapid advancement of technology. New innovations such as automated systems data analytics have made processes more efficient and improved the quality of our services. This not only improves their competitiveness but also enhances the overall customer experience.
You are based in Kolkata, India. Can you tell us why this location works so well for ATMS?
In our industry we primarily operate online. This allows us to take advantage of the significantly lower manpower costs in India compared to other Asian countries like Singapore, Hong Kong, and Japan. The cost of running an office in India is much more affordable, which is a crucial factor in our business strategy. This allows us to offer our services at a much lower price compared to our competitors in other countries.
You work closely with a vast network of partners – hospitals, clinics, transportation providers. How do you choose who to partner with, and why are these relationships so vital?
The health and wellbeing of our patients is our utmost priority, leaving no room for compromise. Before forging any partnerships with clinics or hospitals, our quality team conducts extensive evaluations to guarantee that our strict criteria are met without fail.
This rigorous vetting process serves as an essential step in our commitment to partnering only with reputable and trustworthy healthcare providers. By upholding these rigorous standards we ensure that the clinics and hospitals we work with are fully capable of delivering exceptional medical services, thereby maintaining the quality and standard of care that we promise to our valued patients.
What makes ATMS stand out from the crowd?
When it comes to choosing a service provider, especially for medical-related services, quality and affordability are key factors to consider. ATMS prides itself on being one of the best quality service providers in the industry, offering a wide range of services at affordable fees.
One of the primary reasons why ATMS is the preferred choice for many insurance companies is our expertise and experience in the field. The team at ATMS consists of highly skilled professionals who are dedicated to ensuring the best possible care and support for their clients.
The health and wellbeing
of our patients is our utmost
priority, leaving no room
for compromise
ATMS offers a comprehensive range of services to meet the diverse needs of its clients. From guaranteeing medical expenses to organising travel arrangements, ambulance and taxi services, cash advances, vetting expenses, and more.
Despite offering top-notch quality services, ATMS is known for its affordability. The company understands the financial strain that medical emergencies and travel-related expenses can add. Other service providers often charge exorbitant fees for similar services.
ATMS stands out from the crowd due to its unmatched combination of quality, affordability, expertise, and reliability. We are the go-to choice for all medical and travelrelated needs.