MAWDY Ireland: pushing travel insurance forward

In recent years, MAWDY has undergone an important evolution to a more innovative and digitally driven company. The Ireland unit has played a crucial role in this transformation, and this is especially evident in the area of travel insurance.

MAWDY in Ireland achieved a 13% growth over the previous year. It currently has agreements with more than 35 corporate partners with large distribution networks that rely on us to improve their offer to the end customer. At the same time the importance of our Irish unit goes beyond the figures.

A mature market

In the travel insurance sector, Ireland is a mature market characterised by one of the highest rates of overseas travel, a strong awareness of the benefits of insurance for travel abroad, and a competitive and innovative industry. The Irish unit of MAWDY is the ideal setting for the roll-out of pilot projects that, once successful, can be made available to MAWDY partners and customers in the rest of the world.

A recent project, launched in partnership with Irish start-up Blink Parametric, provides a good illustration. This new product, a real-time flight delay cover, provides policyholders with an automatic and instant benefit if their flight is delayed. This can be access to the airport lounge or a cash payment.

For travellers, this parametric insurance product is one of the latest service improvements driving innovation, alongside services such as telemedicine and real-time risk warnings. MAWDY aims to assist our customers before, during and after their trip with highly digitised, user-friendly services.

Always seeking innovation

Innovation in MAWDY also provides benefits to our partners. Applications such as the new Sales Portal, partner-integrated APIs, and real-time MI reporting systems all feed into an optimised and integrated sales and after-sales process.

In recent years, MAWDY
has undergone an important
evolution to a more innovative
and digitally driven company

Looking forward, MAWDY are also expanding collaboration with strategic allies, such as large restaurant chains and streaming platforms, to include these services as part of the travel insurance products offered to their customer base. Success in travel insurance depends on being more digital, tangible and closer. In Ireland, MAWDY are taking big steps in the transformation of the travel insurance experience, and their partners and customers are reaping the benefits.