EaseMyTrip partners with Cover Genius
Indian travel booking site EaseMyTrip has announced a strategic partnership with embedded insurance specialist Cover Genius
As part of the new partnership, EaseMyTrip will integrate Cover Genius’s XCover global distribution solution into its online platform, to offer travel protection to EaseMyTrip customers.
EaseMyTrip customers will now be able to purchase optional cancel for any reason (CFAR) travel insurance as part of the standard ticket booking process.
“With an increase in demand for domestic and international travel, Cover Genius has the global expertise we needed to curate tailor-made protection, backed by artificial intelligence, that offers customers seamless experiences and flexibility,” said Rikant Pittie, co-Founder of EaseMyTrip.
Barney Pierce, Senior Vice President for Strategic Partnerships in the Asia -Pacific at Cover Genius, added: “Travel protection is no longer an after-thought but a must-have, and not only that, it must now be fit- for- purpose, ready to serve and encourage travellers with protection that covers all manner of uncertainties and ‘what- ifs’. We are excited to partner with EaseMyTrip and offer its customers innovative and bespoke products that are dynamically priced and easily accessible.”
EaseMyTrip also announced a partnership with SanKash in March 2023, to embed its travel-now-pay-later services into the ticket booking process.