The study analysed 750,000 spontaneous tourist mentions found on social networks between May and July 2023, looking at both Brazil and other Latin American destinations such as Colombia, Ecuador and Peru.
Mabrian noted that all the destinations analysed began with a similar level of perception in terms of security at the beginning of May. From there, Brazil experienced a rise in tourist perception over the course of the analysed period, reaching a maximum of 96.7 points out of a hundred on Mabrian’s Safety Perception Index (SPI).
The security perception of Brazil among tourists from the US has improved the most out of all out of all regions surveyed – up 11 points on the SPI. The perception of Brazil by tourists from Europe and Latin America also improved over the period.
By contrast, Columbia, Ecuador and Peru all experienced fluctuations between May and July, with none of them reaching the same level of tourist confidence.
Mabrian also noted that while on a national level, security perception was high, individual Brazilian cities displayed a range of security perceptions. The city of Recife scored 95.05 on the SPI, followed by Porto Alegre at 92.16. By contrast, cities such as Rio de Janeiro and Salvador de Bahia presented lower ratings, at 80.91 and 81.14 respectively.